Developing Effective Messages for Better Nutrition and Hygiene in Tonkolili: The TIPs Method
What is TIPs?
SPRING/Sierra Leone recently used Trials of Improved Practices (TIPs)—a qualitative research methodology—to select improved WASH (water, sanitation, and hygiene) and nutrition behaviors in consultation with household members.
The TIPs approach allows researchers to pretest behaviors at the household-level before they are widely promoted. By focusing on behavior (what people do), rather than on knowledge (what people know or believe), TIPs provides an in-depth understanding of—