Concept Testing Tailors Community Videos to Local Context in Two Regions in Niger
![women with children sitting outside](/sites/default/files/activities/images/niger_concepttestparticipants_img_0.jpg)
In June 2016, SPRING and Digital Green began conducting concept testing in two regions in Niger in preparation for developing a series of community videos. Concept testing is a means of involving audiences in production and ensuring videos are adapted to the local context. This, in turn, increases the likelihood of community uptake of the promoted behaviors.