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Concept Testing Tailors Community Videos to Local Context in Two Regions in Niger

In June 2016, SPRING and Digital Green conducted community video concept testing in two regions in Niger. Facilitators used image cards to collect feedback on scenarios for nutrition and hygiene-focused videos from a total of 14 women and 12 men in Droum Kafé and El Kolta villages. The facilitators solicited feedback that reflected the participants’ understanding of the promoted behaviors, their perception of feasibility in their communities, and their suggestions for adjustments to the story lines. 

Concept Testing Tailors Community Videos to Local Context in Two Regions in Niger

women with children sitting outside

In June 2016, SPRING and Digital Green began conducting concept testing in two regions in Niger in preparation for developing a series of community videos. Concept testing is a means of involving audiences in production and ensuring videos are adapted to the local context. This, in turn, increases the likelihood of community uptake of the promoted behaviors.

US Ambassador Joins SPRING to Improve Nutrition in Kyrgyz Republic

US Ambassador Sheila Gwaltney visited the USAID-funded SPRING project in the Naryn Oblast of Kyrgyz Republic on June 8th and 9th.

On June 8th, Ambassador Gwaltney toured a SPRING-supported district hospital that provides maternal and child nutrition services to 68 thousand people, and met with new mothers receiving important counseling regarding the nutrition of their babies.