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Do’s and Don’ts for Programming At-Scale Nutrition SBCC

Event Location

SPRING worked with multiple partners over the life of the project  to maximize the impact of social and behavior change communication (SBCC) on nutrition outcomes. In 2014, SPRING and the Global Alliance for Improved Nutrition co-hosted a landmark event on Designing the Future of Nutrition SBCC in which programs with evidence of impact at scale shared their lessons learned. This event led to the development of two key resources for At-Scale SBCC:

  • The Strategic Agenda for At-Scale Nutrition SBCC (developed with GAIN) and
  • Technical Guidance for Nutrition SBCC in support of USAID’s Multi-Sectoral Nutrition Strategy

Nutrition stakeholders across sectors understand that effective and well-timed SBCC interventions are essential to continuing the multi-country successes of Ending Preventable Maternal and Child Deaths, Feed the Future, and the Scaling Up Nutrition Movement; and to successfully enacting the “Decade for Nutrition” declared by the United Nations. 

In this “Do’s and Don’ts” webinar Lakshmi Iyer from Digital Green, and Caroline Jacoby from Johns Hopkins Center for Communication Programs shared recent learning and experiences in At-Scale Nutrition SBCC from Ethiopia and the Suaahara Program in Nepal. SPRING shared our vision for how programmers can use the new resources to improve the reach, equity, sustainability, and effectiveness of Nutrition SBCC. 


Peggy Koniz-Booher, Senior Advisor, Nutrition and SBCC, SPRING


  • Ashley Aakesson, SBCC Advisor, SPRING
  • Lakshmi Iyer, Country Director, Ethiopia, Digital Green
  • Caroline Jacoby, Senior Program Officer, Johns Hopkins Center for Communication Programs


Do's and Don'ts for At-Scale Nutrition Social and Behavior Change Communication (PDF, 1.6 MB)

Digital Green - Ethiopia (PDF, 3.4 MB)

Tales from an At-Scale Nutrition Intervention in Nepal (PDF, 2.4 MB)