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Catalyzing Social and Behavior Change

Social and behavior change communication (SBCC) is an integral element in the delivery of high-impact nutrition interventions and the prevention of undernutrition, especially during the critical first 1,000 days. SPRING places a heightened focus on SBCC as a key and fundamental, cross-cutting strategy to address both stunting and anemia.

Human behavior is complex—an array of complex factors influence people's everyday decisions to test, adopt, and ultimately internalize and sustain new or modified behaviors. SPRING embraces a behavior-centered approach to promote adoption of high-impact, nutrition-related behaviors. The project supports countries, districts, groups, households, and individuals in adopting and sustaining high-impact nutrition practices by

  • Promoting specific individual and group behaviors—among mothers, fathers, caregivers, nutrition and health service providers, farmers, peer networks, and others;
  • Shifting social attitudes, structures, and norms regarding those behaviors; and
  • Ensuring an enabling environment that promotes and/or supports social change and positive change in nutrition behaviors.

News

Young boy washing his hands with a tippy tap
September 2015
Sisimpur is the Bangladeshi version of the popular children’s television series Sesame Street. Funded by USAID and airing in Bangladesh since 2005, the series is in its ninth season. One of the few initiatives that focuses on preschool education, Sis...
Nathan Park, center, poses with SPRING volunteers and trainers after a session on methods of long term storage and preservation of nutritious foods at home.
February 2017
Nathan Park, Deputy Mission Director of USAID/Kyrgyz Republic, visited SPRING/Kyrgyz Republic on February 8, 2017 in Kok-Jangak rayon, Jalalabad oblast. Mr. Park was visiting USAID programs in the southern region, including a visit to SPRING activity...
Four women sit in a close group on benches outside. The woman at the center-front is holding a microphone up to the woman in the center-back.
June 2017
In April 2017, SPRING/Guinea and Farm Radio International (FRI) led trainings in Mamou and Faranah for four local community radio stations on how to develop effective interactive radio programming to support the uptake of nutrition-sensitive agricult...