Skip to main content

Catalyzing Social and Behavior Change

Social and behavior change communication (SBCC) is an integral element in the delivery of high-impact nutrition interventions and the prevention of undernutrition, especially during the critical first 1,000 days. SPRING places a heightened focus on SBCC as a key and fundamental, cross-cutting strategy to address both stunting and anemia.

Human behavior is complex—an array of complex factors influence people's everyday decisions to test, adopt, and ultimately internalize and sustain new or modified behaviors. SPRING embraces a behavior-centered approach to promote adoption of high-impact, nutrition-related behaviors. The project supports countries, districts, groups, households, and individuals in adopting and sustaining high-impact nutrition practices by

  • Promoting specific individual and group behaviors—among mothers, fathers, caregivers, nutrition and health service providers, farmers, peer networks, and others;
  • Shifting social attitudes, structures, and norms regarding those behaviors; and
  • Ensuring an enabling environment that promotes and/or supports social change and positive change in nutrition behaviors.

News

Minister of Health Dr. Elioda Tumwesigye visits the SPRING exhibit
February 2016
Uganda’s Office of the Prime Minister worked closely with the Ministry of Health (MOH), IBFAN Uganda, and other partners to host the 9th IFBAN Africa Regional Conference, which attracted approximately 283 participants from 14 African countries.With a...
Group watching a video projected on the wall
April 2015
Building on its successful collaboration with Digital Green in Odisha, India, SPRING is integrating nutrition into community videos produced and screened in 20 villages in the Maradi Region of Niger. Since January 2015, SPRING and Digital Green have ...
Photo of men and women reaching out and cutting a blue ceremonial ribbon.
March 2018
The 2013 Demographic and Health Survey (NDHS) for Nigeria found that infant and young child feeding (IYCF) practices remain suboptimal in Nigeria. Among other findings, only 17.4% of children under six months old are exclusively breastfeed, and only ...