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Catalyzing Social and Behavior Change

Social and behavior change communication (SBCC) is an integral element in the delivery of high-impact nutrition interventions and the prevention of undernutrition, especially during the critical first 1,000 days. SPRING places a heightened focus on SBCC as a key and fundamental, cross-cutting strategy to address both stunting and anemia.

Human behavior is complex—an array of complex factors influence people's everyday decisions to test, adopt, and ultimately internalize and sustain new or modified behaviors. SPRING embraces a behavior-centered approach to promote adoption of high-impact, nutrition-related behaviors. The project supports countries, districts, groups, households, and individuals in adopting and sustaining high-impact nutrition practices by

  • Promoting specific individual and group behaviors—among mothers, fathers, caregivers, nutrition and health service providers, farmers, peer networks, and others;
  • Shifting social attitudes, structures, and norms regarding those behaviors; and
  • Ensuring an enabling environment that promotes and/or supports social change and positive change in nutrition behaviors.

News

Girls talking as they work.
June 2018
Participants call on the international community to continue to raise awareness, encourage a coordinated and collective response, and prioritize specific actions that will generate the knowledge and data needed to improve adolescent nutrition.
One of the bands stands outside in a courtyard facing the crowd that wraps around them.
April 2017
In April 2017, SPRING/Kyrgyz Republic and the Kyrgyz tele-radio company, Tumar, organized seven free concerts in seven townships—Jalalabad, Tash-Kumyr, Kara-Kul, Kochkor-Ata, Mailuu-Suu, Shamaldy-Sai, and Naryn—to raise awareness about nutrition and ...
Nora Madrigal (USAID), Aisha Zhorobekova (USAID), Il Hyong Won (Good Neighbors)
February 2017
SPRING/Kyrgyz Republic, funded by USAID to address issues of chronic malnutrition and anemia among women and children of Kyrgyz Republic, hosted an event on Friday, February 10, 2017 entitled “Strengthening Linkages between Agriculture and Nutrition....