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Catalyzing Social and Behavior Change

Social and behavior change communication (SBCC) is an integral element in the delivery of high-impact nutrition interventions and the prevention of undernutrition, especially during the critical first 1,000 days. SPRING places a heightened focus on SBCC as a key and fundamental, cross-cutting strategy to address both stunting and anemia.

Human behavior is complex—an array of complex factors influence people's everyday decisions to test, adopt, and ultimately internalize and sustain new or modified behaviors. SPRING embraces a behavior-centered approach to promote adoption of high-impact, nutrition-related behaviors. The project supports countries, districts, groups, households, and individuals in adopting and sustaining high-impact nutrition practices by

  • Promoting specific individual and group behaviors—among mothers, fathers, caregivers, nutrition and health service providers, farmers, peer networks, and others;
  • Shifting social attitudes, structures, and norms regarding those behaviors; and
  • Ensuring an enabling environment that promotes and/or supports social change and positive change in nutrition behaviors.


Namutumba MNP launch participants
March 2016
Uganda, like many other developing countries, suffers from a significant burden of iron, vitamin A, and zinc deficiencies. Additionally, iron deficiency anaemia affects almost 50 percent of children between 6 – 23 months of age and 30 percent of wome...
One of the bands stands outside in a courtyard facing the crowd that wraps around them.
April 2017
In April 2017, SPRING/Kyrgyz Republic and the Kyrgyz tele-radio company, Tumar, organized seven free concerts in seven townships—Jalalabad, Tash-Kumyr, Kara-Kul, Kochkor-Ata, Mailuu-Suu, Shamaldy-Sai, and Naryn—to raise awareness about nutrition and ...
Group shot of the meeting attendees
April 2014
Working with USAID and the Global Alliance for Improved Nutrition (GAIN), SPRING is mobilizing global thought leaders to identify and support the scale-up of effective policies and programs enabling families to make better nutrition decisions. On Apr...