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Catalyzing Social and Behavior Change

Social and behavior change communication (SBCC) is an integral element in the delivery of high-impact nutrition interventions and the prevention of undernutrition, especially during the critical first 1,000 days. SPRING places a heightened focus on SBCC as a key and fundamental, cross-cutting strategy to address both stunting and anemia.

Human behavior is complex—an array of complex factors influence people's everyday decisions to test, adopt, and ultimately internalize and sustain new or modified behaviors. SPRING embraces a behavior-centered approach to promote adoption of high-impact, nutrition-related behaviors. The project supports countries, districts, groups, households, and individuals in adopting and sustaining high-impact nutrition practices by

  • Promoting specific individual and group behaviors—among mothers, fathers, caregivers, nutrition and health service providers, farmers, peer networks, and others;
  • Shifting social attitudes, structures, and norms regarding those behaviors; and
  • Ensuring an enabling environment that promotes and/or supports social change and positive change in nutrition behaviors.


A graphic representation of a woman cleaning a yard of animal feces, disposing of the feces responsibly, and washing her hands with a tippy tap.
January 2018
A central part of SPRING’s work is to share learnings on how to implement effective nutrition programming. As more countries are moving ahead with efforts to end malnutrition globally, the need for large-scale implementation and impact has never been...
Close up image of adolescent boys and girls smiling at the camera.
March 2018
The SPRING project worked with the World Health Organization (WHO) Evidence and Programme Guidance Unit, Department of Nutrition for Health and Development, to develop Guideline: Implementing Effective Actions for Improving Adolescent Nutrition. This...
Sheema Khatun speaking at the rountable
September 2016
On August 18, 2016, SPRING/Bangladesh participated in a roundtable discussion entitled “Protecting and Promoting Breastfeeding: Challenges and Opportunities to Implement the Breast Milk Substitutes (BMS) Act 2013.” The event was organized by three US...