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Seeing Is Believing: Using Community Video to Improve Agriculture and Nutrition Practices

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Community Video for Nutrition Guide Highlights Experience Using an Innovative Community-led Video Approach from Digital Green and the SPRING Project

Improving the agricultural and nutrition practices in lower and middle income countries can result in improved income, health, and wellbeing of millions of farming families. However, local languages, customs, and the variation of settings require context-specific approaches to social and behavior change communication efforts. Community video is a cost effective intervention that enables community members to observe practices in their own geographical context, demonstrated in their own language and by someone of similar means. Seeing practices promoted by their neighbors, community members realize that they, too, have the means to implement them.

SPRING and Digital Green launched their Community Video for Nutrition Guide to help global agriculture and nutrition practitioners integrate community video for nutrition into their projects. The guide is based on experience implementing two proofs of concept in India and Niger over the past two years. This approach uses Digital Green's video-based methodology, originally designed to promote improved agriculture behaviors, to specifically promote better nutrition and hygiene practices. Videos are shared among small community and women's groups using portable pico projectors. A robust suite of analytic tools, coupled with feedback from community members, provide program partners with timely data to better target the production and distribution of videos.

Rikin Gandhi, CEO of Digital Green, along with Peggy Koniz-Booher and Kristina Beall with the SPRING social and behavior change communication team, presented in this webinar to learn about their practical experiences designing and implementing community videos for use in India and Niger and toured the approach and methodology outlined in the Community Video for Nutrition Guide.

Q&A Responses (PDF, 304 KB)

Social Networks for Food & Nutrition Security (PDF, 3.2 MB)

Using Community Video to Promote High Impact MIYCN and Hygiene Practices in Niger (PDF, 5.5 MB)