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Benefits of Chicken Raising: Nutrition-Sensitive Agriculture Community Video in India

Under the UPAVAN project, SPRING and Digital Green create community videos promoting nutrition-sensitive agriculture practices in Odisha, India. This community video shows neighbors discussing the benefits of chicken raising for improved income, food security, and nutrition.

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The video development team works together to ensure that they capture the local actors' discussion for the community video. Photo credit: Sarah Hogan, 2017
It is important that key points are conveyed clearly in the community video. Here, the local actors and video production team review how to emphasize certain points during the discussion. Photo credit: Peggy Koniz-Booher, 2017
The video development team watches as a neighbor explains benefits of poultry raising for the family, “Small scale poultry farming at home can be beneficial for you and it can meet your short term financial needs.” Photo credit: Sarah Hogan, 2017
The neighbor continues to explain benefits to poultry raising, “In case of loss in agriculture, the family will have alternative source of income. Family income increases and the cost of buying food items reduce.” Photo credit: Peggy Koniz-Booher, 2017
The video development team checks the recording as the neighbor explains that everyone in her family has a role in raising poultry and that, “There should be family level decisions to practice poultry farming as the family has to arrange the money as well as utilize the money in a proper way. The family also needs to work together to make decisions as to who in the family will take care of the chickens”. Photo credit: Peggy Koniz-Booher, 2017
This photo shows an enclosure in which the family keeps the chickens. The neighbor explains, “Always remember to keep the feces away from the babies; otherwise the baby will fall sick. So always keep the small chickens inside an enclosure and feed them inside it.” Photo credit: Peggy Koniz-Booher, 2017
Storyboarding is an important step to the planning and creative process for community videos. Here, the local illustrator poses with his storyboard for this community video. Photo credit: Sarah Hogan, 2017
Grandmothers play a key role in helping with household decision making and responsibilities, such as child care. Photo credit: Peggy Koniz-Booher, 2017
The video production team poses with the community video actors. Producing a community video involves teamwork! Photo credit: Sarah Hogan, 2017