Conference Report and Strategic Agenda for Nutrition SBCC

Designing the Future of Nutrition Social and Behavior Change Communication: How to Achieve Impact at Scale

Overview

This report presents a strategic agenda for nutrition Social and Behavior Change Communication (SBCC) to streamline priorities and investments by nutrition stakeholders in order to maximize the contribution of SBCC in reaching global nutrition targets. The strategic agenda has been developed through a collaboration between Global Alliance for Improved Nutrition (GAIN) and SPRING, and includes a review of current evidence around proven and promising SBCC approaches from multiple sectors, a working meeting with thought leaders and experts to identify key principles of effective at-scale SBCC, and a broader stakeholder conference called Designing the Future of Nutrition Social and Behavior Change Communication: How to Achieve Impact at Scale.

This report is intended to provoke discussion and catalyze change among existing nutrition and SBCC institutions, decision-makers, practitioners, and influencers. USAID has included SBCC as a key activity in its 2014-2025 Multi-sectoral Nutrition Strategy, which presents an important opportunity for USAID’s partners to move the strategic agenda forward. Adopting part or all of the strategic agenda for Nutrition SBCC will lead to different specific actions, differing by the roles and resources of different audiences. We believe that the cumulative efforts of multiple actors taking this agenda forward will lead to substantial improvements in global nutrition.