Farmers' Perceptions of Orange-Fleshed Sweet Potato: Do Common Beliefs about Sweet Potato Production and Consumption Really Matter?

Farmers in the Lake Zone of Tanzania were sampled for their perceptions towards the production and consumption of Orange-Flesh Sweet Potato (OFSP). In general, farmers' perceptions were positive for such attributes as taste, yield, storability, disease resistance, and popularity. The study finds that farmers that participated in an OFSP project were more positive about its superior nutritional value and popularity among children.