Tapping the Economic and Nutritional Power of Vegetables

Vegetable production provides a promising economic opportunity for reducing rural poverty and unemployment in low-income countries and cultivates the world’s most affordable source of vitamins and minerals needed for good health. This paper argues for a twofold approach to using vegetables for improved economic and health outcomes: governments need to invest in agricultural processes related to vegetable production, and demand for vegetables needs to be raised through supply-side interventions and behavior change communication stressing the health benefits of vegetable consumption.