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Social and behavior change communication

Catalyzing Social and Behavior Change

Human behavior is complex—an array of complex factors influence people's everyday decisions to test, adopt, and ultimately internalize and sustain new or modified behaviors. SPRING embraces a behavior-centered approach to promote adoption of high-impact, nutrition-related behaviors. The project supports countries, districts, groups, households, and individuals in adopting and sustaining high-impact nutrition practices.

Minimum Package of Activities - Nutrition Module

The Minimum Package of Activities (MPA) is a tool that aims to strengthen the knowledge and skills of health center staff in Cambodia in regards to nutrition to improve the health of mothers and young children. The revised MPA Module 10, from 2009, focuses on the six contacts health center staff have with pregnant women and mothers with young children. The training module includes a facilitators’ manual, participants’ manual job aids, power point presentations with facilitator notes, and a checklist for counseling and communication.

Evidence of Effective Approaches to Social and Behavior Change for Preventing and Reducing Stunting and Anemia

Authors:  Lamstein S; Colaiezzi B; Koniz-Booher P; Beall K; Anson M; Williams T

Background and objectives: Social and behavior change communication (SBCC) is fundamental for addressing both stunting and anemia globally. There is growing demand for evidence-based programming and rigorous scientific justification for donor investments. In response, the USAID-funded SPRING Project sought to consolidate evidence on SBCC with regard to maternal, infant, and young child nutrition (MIYCN) practices.

National Nutrition Program: Village Volunteer Nutrition Job Aid How to Help Mothers and Young Children Stay Healthy

This job aid, developed for village volunteers, includes information on a variety of nutrition practices for mothers and young children. It provides messaging about the importance of antenatal care, proper nutrition during pregnancy and while breastfeeding, post-partum care and newborn contact, and young child health and nutrition. The job aid includes a number of useful visual aids to inform mothers and children.

National Nutrition Program: Village Volunteer Micro-nutrient Module

This job aid, developed for village volunteers, includes information on a variety of nutrition practices for mothers and young children. It provides messaging about the importance of antenatal care, proper nutrition during pregnancy and while breastfeeding, post-partum care and newborn contact, and young child health and nutrition. The job aid includes a number of useful visual aids to inform mothers and children. 

National Communication Strategy for the Promotion of Vitamin A in Cambodia, October 2008 – November 2010

Vitamin A deficiency is a serious public health problem among women and children in Cambodia. The 2005 Cambodia Demographic Health Survey reported that only 35% of children aged 6-59 months received vitamin A in the past six months and 27% of women received vitamin A post-partum. This communication strategy for promotion of Vitamin A in Cambodia was developed by the Cambodian Nutrition Working Group.