Community Media for Nutrition Social and Behavior Change: Learning from the SPRING Project

Since 2012, SPRING has explored and evaluated the role and effectiveness of storytelling in nutrition social and behavior change communication (SBCC), with a focus on community media, defined as technology-enabled media developed in the community, about the community, and with the community. The range of community media tools and formats (video, radio, theatre, etc.) makes it an attractive health communication approach that can be applied to interpersonal, community, and institutional settings.This approach leverages storytelling and maintains the integrity of local experiences and narratives, while using innovative dissemination channels to reach large numbers of individuals to excite, motivate, and empower communities to move toward improved nutrition and health. This video highlights learning and experience from SPRING's diverse community media portfolio through four key principles with examples of each principle in action, using various types of community media approaches currently being applied by SPRING in different contexts, including India, Burkina Faso, Niger, Senegal, Guinea, Ghana, and Uganda.