Triggering for Positive Behaviour Change in Nutrition
SNV, August 2017.
SNV, August 2017.
Health Communication Capacity Collaborative (HC3), September 2017.
“Using community video is like having a demonstration plot in every village.” This quote from one of SPRING’s partners in Guinea helped set the tone for a learning event that SPRING/Guinea held on July 17 in Conakry in collaboration with partners Digital Green and Farm Radio International.
In July 2017, SPRING/Guinea held a six-day training with illustrators and the IT manager from Guinea and Sierra Leone, Peace Corps Guinea staff, and volunteers on a graphic design technique known as the Photo-to-Illustration (PTI) process. The PTI process involves taking a reference photograph, tracing a line drawing, and using graphic design software to add color, shading, and patterns for a realistic image that is useful in social and behavior change communication visuals for nutrition, health, and agriculture.
While there are many opportunities to make agriculture more nutrition-sensitive, understanding how to influence behavior to address the indirect causes of malnutrition can be a challenge. USAID’s multi-sectoral nutrition project, SPRING, has developed an online training course for professionals who design and implement agriculture projects. The course builds knowledge and skills so participants can make agriculture projects more nutrition-sensitive by more effectively leveraging agriculture’s potential to contribute to specified nutrition outcomes.
At the ICTforAg 2017 conference, SPRING presented aspects of its social behavior change communication programming in Guinea.
This tutorial demonstrates the steps of the technical process, from reference photography to line drawing, color, volume, patterns, and a final image for layout. The video is intended as a visual companion to the Photo-to-Illustration Guide. Both program managers and illustrators alike can use the video to understand the process and begin to create their own high-quality images.
Reducing undernutrition requires collaboration and coordination from actors across sectors, but this multi-sectoral coordination remains difficult to implem
From sharing caregiving duties to pooling funds to buy farm equipment, people thrive when they work together toward shared goals. By partnering with local organizations in three regions in Senegal, SPRING is proving that partnerships can be the catalyst to immediate, sustainable gains in maternal and child nutrition and health. This video outlines SPRING's partnership approach in Senegal, the benefits that partner organizations gain from the collaboration, and the positive impact of the approach on maternal and child nutrition.
In May and June 2017, SPRING/Senegal organized capacity building workshops for community video hubs to equip them to independently produce videos after the end of the project. During two workshops, video production teams learned to use Adobe Premiere Pro video production software. The nine video hub members each received a laptop, a digital camera, a one year subscription to Adobe Premiere Pro Creative Cloud, and other video accessories.